Expert insight from Jon Howard, Broker/Owner at Maineland Real Estate, Scarborough, Maine
As Southern Maine’s leaves start to turn and the air gets crisp, the real estate market also shifts gears. Fall is more than just a scenic backdrop—it’s a season full of opportunity for buyers and sellers alike. Whether you’re eyeing a cozy coastal retreat or prepping your home for the market, here’s your essential Fall 2025 guide, featuring insight from Jon Howard, one of the region’s most trusted real estate professionals and Broker/Owner of Maineland Real Estate, based in Scarborough.
1. Market Snapshot: Where Things Stand
Southern Maine continues to show resilience in the face of broader economic changes. According to Jon Howard, Broker/Owner of Maineland Real Estate in Scarborough, demand remains strong—particularly in lifestyle-driven towns like Cape Elizabeth, Biddeford, Gorham, and along the York County coastline.
“Buyers are still out there and active,” says Jon. “But they’re smart. Homes that are overpriced or need major work are sitting longer. The ones that are well-maintained and move-in ready? They’re still moving fast.”
2. Why Fall Is a Prime Season to Buy or Sell
Fall offers a quieter, more deliberate pace—perfect for thoughtful moves in a still-competitive market.
Jon Howard’s Fall Advantage Tips:
For Buyers: “You’ll face less competition, and some sellers are more motivated before winter hits. If you’re pre-approved and ready, there’s opportunity.”
For Sellers: “Homes look amazing in fall with a bit of staging—throw blankets, pumpkins, curb appeal. But price it right. Buyers are more cautious now than in spring.”
3. Buyers: What to Watch in Fall 2025
Jon notes that many of his buyer clients in Fall 2025 are:
- Looking for updated homes with modern systems.
- Prioritizing commuter-friendly towns with charm—like Windham, Westbrook, and Arundel.
- Asking about sustainability and energy-efficiency (heat pumps, insulation, solar).
“We’re seeing more people wanting to invest, especially with rates starting to stabilize. A two- or three-unit building can be a smart entry point,” Jon adds.
4. Sellers: How to Win This Fall
Jon Howard’s Fall 2025 Seller Strategy:
- Stage with warmth and color. Use fall décor to your advantage—candles, textured throws, and warm tones.
- Highlight energy-efficient upgrades. Buyers are watching heating costs as winter nears.
- Price correctly out of the gate. “You’ll lose your window if you aim too high—especially as daylight and foot traffic drop.”
Backed by hyper-local experience out of Scarborough, Jon and his team at Maineland Real Estate know how to market listings effectively in each of Southern Maine’s diverse neighborhoods.
5. Where the Action Is: Neighborhood Highlights
Jon shares some of the most in-demand areas this fall:
- Biddeford: “The mill district and downtown are buzzing. First-time buyers and investors love the character and upside here.”
- Scarborough & Cape Elizabeth: Highly sought-after for proximity to beaches, Portland, and strong school systems.
- Kennebunk, Arundel, and York: Beautiful homes and vibrant fall scenery.
- Westbrook & Windham: More affordable suburban options, great for families and first-time buyers.
“And keep an eye on towns like Sanford and New Gloucester,” says Jon. “Affordability and rural charm are bringing in new interest.”
6. Seasonal Considerations
- Winterize before listing. Insulation, windows, and heating systems are under the microscope as temps drop.
- Schedule inspections early. Septic and roof inspections get tricky after the first frost.
- Get photography done soon. Fall foliage is beautiful—but short-lived. Don’t miss the window.
- Ensure safety at showings. Clear walkways, leaves, and prepare for earlier sunsets.
7. What’s Ahead: Winter & Early 2026 Outlook
Jon forecasts continued resilience heading into 2026.
“The Southern Maine market—especially around Scarborough, the coast, and commuter towns—has long-term demand. Whether it’s downsizing, relocating, or investing, buyers are looking.”
Expect:
- Modest increase in listings
- Continued interest in multifamily properties
- Strong demand for energy-efficient, low-maintenance homes
Final Takeaway: You Need a Local Pro Who Knows the Fall Market
The difference between a smooth transaction and a stressful one often comes down to the experience of your agent. With deep roots in Scarborough and decades of hands-on market knowledge, Jon Howard at Maineland Real Estate is the expert to have in your corner this fall.
📞 Ready to make your move this fall? Contact Jon Howard today.
📍 Maineland Real Estate — Scarborough, Maine
🌐 mainelandrealestate.com
📧 jonsellsmaine@gmail.com
📱 207-650-3101